Monday, May 10, 2010
There is no monopoly on creativity
Try as they might, the major Hollywood film studios will never have a monopoly on creativity. They spend millions of dollars on marketing research in an effort to figure out just what it is that the film-going audiences of the world look for when they go to the movies. Despite all of this effort, they still have not come up with a formula. The tastes of people who go to the movies are as hard to predict as an earthquake is, for the pattern changes all the time. Because of this fact, the door is left wide open for the creative types of the world to enter the game. All they need to do is come up with a unique idea that they can transform into a movie, enter their film in festivals and then let the judges decide. While the big studios have tried to take over the film festival circuit in recent years, it is still the little guys with the small, yet creative films that are King in that realm.