The author states that with this problem, Bud Light’s “Clothing Drive” is a good example, as it was similar in viewing with “Swear Jar”, but not as much shared as the previous Bud ad – “The nudity was too shocking.”
Solution; Surprise but don't shock, "Roller Babies" an add
that uses all three strategies mentioned above;
strong hook in first seconds;
several non-continuous emotional sequences.