Friday, November 25, 2011

Filming Under Fire

Exclusive behind-the-scenes look at acclaimed documentary "Hell and Back." 

I really like this video because it outlines the best way to set up a 5D for remote shoots.
Just click on the link below and it will take you to the video.

Saturday, November 12, 2011

Viral Video and the Shift to Consumer Control

A big shift is happening across all media. Now consumers are in control.
They can choose to watch whatever they want, whenever, and on whatever device. This shift in power to the consumer can be unsettling to brands.  The traditional model with broadcast media enables a brand to get more "airtime" if they spend more.  But with consumers in control to choose, they will naturally gravitate to the highest quality or most "viewable" content.